Full Service Search Agency
We Turn Search Into
Scalable Revenue.
SEO · AI Search · Paid Search · Content
Based in the San Francisco Bay Area · Serving Clients Nationwide
Revenue Influenced
Avg. Organic ROI
Brands Scaled
Who I've Worked With
The Problem
Your traffic is up.
Your revenue did not move.
Most agencies optimize for rankings and traffic. Metrics that look great in reports but do not show up in your P&L. You end up paying for visitors who never convert.
Our Approach
We build search
that compounds.
Every keyword we target, every page we build, every paid dollar we manage starts with one question: will this move the revenue needle? If not, we do not do it.
Full Service Digital Expertise
Six disciplines. One revenue goal.
AI Workflows
More Done.
Faster. For You.
Brown Bear runs proprietary AI workflows across SEO, paid search, and content — built by our expert teams, reviewed by humans, and designed to increase production, optimization, and ROI for every client we work with.
SEO
AI-Powered Search Optimization
Our SEO workflows use proprietary AI tooling to audit, prioritize, and execute faster than any manual process. More opportunities found, more fixes shipped, more rankings moved.
- Automated technical audits at scale
- AI-assisted content gap analysis
- Continuous rank tracking and reoptimization
Paid Search
Smarter PPC at Every Layer
From keyword harvesting to bid logic to ad copy testing, our PPC workflows replace slow manual cycles with AI-assisted decision-making — so your budget works harder every day.
- AI-driven keyword intent classification
- Automated bid and budget optimization
- Rapid creative testing and iteration
Content
Content That Scales Without Cutting Corners
Our content workflows combine AI efficiency with expert editorial oversight. We produce more high-quality content, faster — without sacrificing the authority and accuracy your audience expects.
- AI-assisted research and brief creation
- Human-reviewed drafts at higher volume
- Performance-led publishing and refresh cycles
Proven Outcomes
The Work Speaks
Real clients. Real numbers. No exceptions.
SaaS Client
3.1x
organic revenue in 12 months
Medical Clinic
218%
increase in leads
Professional Services
$3.2M
pipeline attributed to organic
Who We Work With
Industries We Service
We specialize in YMYL industries — where trust, authority, and E-E-A-T are the difference between ranking and being invisible.
Plastic Surgeons, Dentists & Chiropractors
Medical Practices
Medical is the heart of YMYL search — Google scrutinizes every trust signal on your site, from provider credentials to content quality to patient reviews. We build authority-first strategies that earn top rankings for high-value procedures and drive a consistent flow of qualified patient inquiries.
Working with Bryan Passanisi
“Bryan makes things happen and has an incredible attention to detail on all of the small SEO tweaks that add up to big results.”
Jean Kim Hahn, Senior Director Global Marketing, MiniMed
“Bryan takes the time to educate other business partners on SEO. Because of that, more integrated branded ideas were able to be executed.”
David Nielsen, Lead SEO, Genentech
“Bryan has an unbelievable drive to excel at everything he does. He thinks through all the approaches, identifies those most likely to yield the most impressive results, executes quickly, analyzes the results, communicates the insights and builds upon them.”
Mike Berry, Ex Adobe, eBay, PayPal
The Expert
Bryan Passanisi
Founder, Brown Bear Digital
Bryan Passanisi is establishing himself as one of the sharpest emerging voices at the intersection of SEO and AI search. With 15 years of hands-on experience building and scaling search programs, he brings a depth of knowledge most agencies simply can't match — and a relentless focus on what's actually moving results right now.
As search evolves around AI Overviews, generative engines, and large language models, Bryan is at the front of it — testing, building, and translating what's changing into strategy that compounds. He understands the full search landscape, from technical SEO and entity optimization to GEO and LLM visibility, and he founded Brown Bear to give businesses direct access to that expertise without the agency overhead.
- 15 years across SEO, AI search, and paid strategy
- Deep expertise in GEO, entity SEO, and AI Overviews
- Direct access — no account managers, no hand-offs
Who Is Brown Bear
Built Different. On Purpose.
Brown Bear is a search-focused agency with deep expertise in SEO, AI Search, Paid Search, and Performance Content, based in the San Francisco Bay Area.
Most agencies sell you a team. What you get is a junior strategist working from a playbook. At Brown Bear, the experts are the ones doing the work. Every strategy, every campaign, every recommendation comes from senior-level practitioners who have been in the trenches at the highest levels of search.
Our mission is to bring high-level search strategy to all types of businesses and give owners and marketing teams direct access to the people who can actually move the needle. No handoffs. No layers. Just a concentrated group of the best search marketers doing the work they know best.
Our Mission
Bring high-level search strategy to all types of businesses
Our Model
Work directly with experts, not account managers
Our Standard
The best search marketers, focused and concentrated