The Person Behind the Strategy
Meet Bryan.
The Expert
Bryan Passanisi
Founder, Brown Bear Digital
Bryan Passanisi is establishing himself as one of the sharpest emerging voices at the intersection of SEO and AI search. With 15 years of hands-on experience building and scaling search programs, he brings a depth of knowledge most agencies simply can't match — and a relentless focus on what's actually moving results right now.
As search evolves around AI Overviews, generative engines, and large language models, Bryan is at the front of it — testing, building, and translating what's changing into strategy that compounds. He understands the full search landscape, from technical SEO and entity optimization to GEO and LLM visibility, and he founded Brown Bear to give businesses direct access to that expertise without the agency overhead.
- 15 years across SEO, AI search, and paid strategy
- Deep expertise in GEO, entity SEO, and AI Overviews
- Direct access — no account managers, no hand-offs
Who Is Brown Bear
Built Different. On Purpose.
Brown Bear is a search-focused agency with deep expertise in SEO, AI Search, Paid Search, and Performance Content, based in the San Francisco Bay Area.
Most agencies sell you a team. What you get is a junior strategist working from a playbook. At Brown Bear, the experts are the ones doing the work. Every strategy, every campaign, every recommendation comes from senior-level practitioners who have been in the trenches at the highest levels of search.
Our mission is to bring high-level search strategy to all types of businesses and give owners and marketing teams direct access to the people who can actually move the needle. No handoffs. No layers. Just a concentrated group of the best search marketers doing the work they know best.
Our Mission
Bring high-level search strategy to all types of businesses
Our Model
Work directly with experts, not account managers
Our Standard
The best search marketers, focused and concentrated