Data

Original Research

Large-scale studies of what actually ranks. Real SERPs, full-page captures, and the numbers behind every claim.

October 12, 2026·25 min read

Why Plastic Surgery Websites Are Slow: 150 Top-Ranking Homepages, Timed Three Ways

We timed the homepages of 150 practices ranking for "plastic surgeon in [city]" three ways: Google's real-visitor data, Google's simulated slow phone, and a real Chrome browser slowed to match it. Here is why the numbers disagree, and what actually makes these sites slow.

SEOWeb DesignDataRead the Study →
October 11, 2026·22 min read

What 150 Top-Ranking Plastic Surgery Websites Look Like Without JavaScript

We loaded the homepages of 150 practices ranking for "plastic surgeon in [city]" across 30 US cities three ways: as raw HTML, in Chrome with JavaScript off, and fully rendered. Here is what disappears, what it weighs, and which sites get it right.

SEOWeb DesignAI SearchRead the Study →
August 15, 2026·14 min read

What Ranks for Before-and-After Searches? A 50-Procedure Gallery Study

We analyzed the top 10 results for "before and after" searches across 50 aesthetic procedures: 500 ranking slots, 418 dissected pages. Here is who owns the photo-intent SERP, how winning galleries are built, and the gaps they leave open.

SEOHealthcareRead the Study →
August 2, 2026·18 min read

What Factors Influence Homepage and Procedure Page Rankings for Breast Augmentation Keywords? A 101-City Study

We analyzed the #1-ranking page for breast augmentation searches in 101 US cities. Here are the on-page factors winners share, and the gaps they leave open.

SEOHealthcareRead the Study →

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