Dental Practice Marketing
Your Bay Area Search
Agency for Dentists.
We help dental practices turn search into their most reliable new patient acquisition channel — from general dentistry to high-value cosmetic treatments and implants.
Organic Traffic Increase
Avg. Paid Search ROI
Brands Scaled
Sound Familiar?
We Hear This Every Week.
These are the problems we were built to fix.
You are paying for SEO but new patient bookings have not moved.
You have a monthly retainer and a report full of impressions and keyword rankings, but the appointment calendar is not filling up any faster. Rankings without new patients are just vanity metrics.
You rank for your practice name but not for the treatments patients actually search.
Showing up when someone searches your name is not SEO. We focus on the searches that drive new patients: Invisalign Bay Area, dental implants near me, emergency dentist San Jose, cosmetic dentist San Francisco.
Your Google Ads are spending but you cannot trace them to appointments.
A campaign that burns budget is not the same as one that fills your chair. Without proper call tracking and attribution, you have no idea which ads are driving real appointment requests and which are just costing you money.
A competing practice is outranking you for your highest-value treatments.
Another dentist with a newer website and less experience is showing above you on Google for implants, veneers, or orthodontics. That is not a quality problem. That is a search problem, and it is fixable.
Your website looks credible but does not convert visitors into booked patients.
A professional website that does not move visitors to book an appointment is an expensive business card. Trust-building design and conversion strategy are not the same thing — you need both.
Your practice is invisible in AI search.
When patients ask ChatGPT, Google AI Overviews, or Gemini which dentist to see or what a treatment costs, your practice is not coming up. AI search is now part of how patients research dental care, and most practices have no strategy for it.
This is exactly what we built Brown Bear to fix.
What We Do
Everything You Need to Own Search in Your Market
From treatment pages that rank to ad campaigns that book appointments.
We Know Healthcare Search
Bryan Passanisi
Founder, Brown Bear Digital
Brown Bear is a search-first digital marketing agency based in the San Francisco Bay Area. We focus on the channels that drive real patient growth for healthcare practices: SEO, paid search, AI search, and high-converting web design.
Dental is a YMYL space where Google holds content to the highest standard and where patients research extensively before choosing a provider. We have deep experience building search strategies in competitive healthcare markets where trust and authority are everything.
We have worked with healthcare practices across the Bay Area and Southern California, building search programs that grow appointment volume for both general dentistry and high-value cosmetic procedures. You work directly with the strategist — not an account manager.
- 15 years in-house across SEO and paid search
- Deep experience in healthcare and medical verticals
- Bay Area headquartered, serving dental practices nationwide
Common Questions
Everything You Want to Know
Most patients research dental care online before calling a practice — whether they are looking for a general dentist nearby, researching implant costs, or comparing Invisalign providers. SEO ensures your practice shows up when they search for your treatments in your area. We build treatment-level pages, local signals, and Google Business Profile authority so your practice ranks at the top of both the map pack and organic results for the searches that drive new patient bookings.
Most practices see meaningful organic movement within 3 to 6 months and significant new patient growth between 6 and 12 months as local authority builds. Paid search fills the appointment book immediately while organic ramps up. We typically recommend running both together, especially for high-value treatments like implants and Invisalign where paid search delivers fast results.
Both have different economics and different search behaviors. General dentistry drives higher volume but lower revenue per patient. Cosmetic procedures like implants, veneers, and Invisalign have lower search volume but significantly higher revenue per case. We build a strategy that balances both — maximizing appointment volume from general dentistry while capturing the high-value cosmetic cases that move your revenue most.
We set up call tracking and form tracking that connects every inbound inquiry back to its source — which keyword, which ad, which page. Combined with GA4 and your practice management software, you will know exactly which channels are driving new patient appointments and what each one costs. Reporting is tied to appointments and revenue, not clicks and impressions.
Most dental marketing agencies run the same playbook for every practice and report on vanity metrics. Brown Bear is search-first — SEO, paid search, AI search, and conversion are all we do. You work directly with the strategist, not an account manager. Every recommendation is tied to new patient appointments and practice revenue, and we have the track record across competitive healthcare markets to back it up.
The Expert
Bryan Passanisi
Founder, Brown Bear Digital
Bryan Passanisi is establishing himself as one of the sharpest emerging voices at the intersection of SEO and AI search. With 15 years of hands-on experience building and scaling search programs, he brings a depth of knowledge most agencies simply can't match, and a relentless focus on what's actually moving results right now.
As search evolves around AI Overviews, generative engines, and large language models, Bryan is at the front of it: testing, building, and translating what's changing into strategy that compounds. He understands the full search landscape, from technical SEO and entity optimization to GEO and LLM visibility, and he founded Brown Bear to give businesses direct access to that expertise without the agency overhead.
- 15 years across SEO, AI search, and paid strategy
- Deep expertise in every content format: product pages, branded content, long-form guides, interactive tools, and video
- Direct access: no account managers, no hand-offs
Enterprise Experience
- QuickBooksPrincipal of SEO & AI Search
- ShutterflySenior SEO Content Manager
In-House Agency Partners
Bryan worked with these agencies as the client at QuickBooks and Shutterfly
- Wpromote
- Seer Interactive
- Stone Temple
- Bruce Clay
- Neil Patel Digital
- 97th Floor
- Citation Labs
- Builtvisible
- Siege Media
Awards
- 2025Semrush AI Visibility Awards, Growth Engine AwardAward recipient with the QuickBooks team, SEO and content
- 2023Intuit Star Award, OptimizerDriving innovation and delivering results for the holistic search experience
- 2022Digiday Awards, Best Search CampaignAward recipient with the QuickBooks team, SEO and content
- 2020Intuit Star Award, Innovator, Marketing & CommunicationsLed SEO for the QuickBooks Paycheck Protection Program campaign
- 2017Shutterfly SEO & Content Marketing AwardRecognized for SEO content marketing results
Ready to Become the Go-To
Practice in Your Market?
Let us talk about what is holding your search presence back and what it looks like when new patients are finding you consistently.
Get a Proposal