Plastic Surgery and Med Spa Marketing
Your Trusted Bay Area
Search Agency for Plastic Surgeons.
We help plastic surgery practices and med spas turn search into their number one patient acquisition channel, from the first click to the booked consultation.
Organic Traffic Increase
Organic Revenue Driven
Paid Search Leads
Sound Familiar?
We Hear This Every Week.
These are the problems we were built to fix.
You have an SEO agency, but leads have not moved.
You are paying a monthly retainer, getting a report full of charts, and still waiting for the phone to ring. Traffic means nothing if it is not turning into consultations.
Your agency reports impressions. Not patients.
Ranking for your practice name is not SEO. We focus on the searches that actually matter: rhinoplasty near me, breast augmentation Southern California, best plastic surgeon in Los Angeles.
Your Google Ads are running. You just have no idea if they are working.
A campaign that spends money is not the same as a campaign that grows your practice. You deserve to know exactly which keywords, ads, and pages are driving real consultation requests.
Your website looks great but does not convert.
A beautiful website that does not turn visitors into booked consults is just an expensive brochure. Design without a conversion strategy is a missed opportunity.
Your competitors are outranking you for the procedures you are best known for.
A practice across town with half your credentials is showing up above you on Google. That is not a reputation problem. That is a search problem, and it is fixable.
Your practice is invisible in AI search.
When patients ask ChatGPT, Google AI Overviews, or Gemini which plastic surgeon to see, your name is not coming up. AI search is now part of how patients discover practices, and most surgeons have no strategy for it at all.
This is exactly what we built Brown Bear to fix.
What We Do
Everything You Need to Own Search in Your Market
From procedure pages that rank to ad campaigns that convert.
We Know This Space
Bryan Passanisi
Founder, Brown Bear Digital
Brown Bear is a search-first digital marketing agency based in the Bay Area. We focus on the channels that drive real patient growth: SEO, paid search, AI search, and high-converting web design.
We have had the privilege of working with well-known plastic surgery practices across Southern California, and we understand what it takes to compete in markets where patient trust is everything and the cost of getting search wrong is steep.
Bryan was invited to speak at Aesthetics Austin, one of the leading plastic surgery industry conferences in the country, on the role of SEO in modern patient acquisition. We do not just work in this space. We are known in it.
- Speaker at Aesthetics Austin on SEO and patient acquisition
- Worked with plastic surgery practices across Southern California
- 15 years in-house across SEO and paid search
Common Questions
Everything You Want to Know
Most patients research procedures online before ever contacting a practice. SEO ensures your practice shows up when they search for those procedures by name, rhinoplasty, breast augmentation, mommy makeover, in your market. We build procedure-level pages, local signals, and authority content that rank for the searches patients use when they are ready to book a consultation.
Most practices see meaningful movement within 3 to 6 months and significant lead growth between 9 and 12 months. SEO compounds over time, and the work done in month one is still paying off in month 18. Paid search fills the gap while organic builds, which is why we often recommend running both together.
Look for an agency that focuses on consultations and revenue, not just traffic and rankings. Ask whether they have experience with medical content standards, HIPAA-aware advertising, and competitive cosmetic surgery markets. Generic agencies treat plastic surgery like any other client. A specialized partner understands your buyer, your procedures, and what it takes to compete in your market.
SEO builds long-term equity and compounds over time. Paid search delivers leads immediately but stops the moment you stop spending. The practices that grow fastest use both, with paid capturing patients who are searching right now while SEO builds the foundation that reduces your cost per acquisition over time. If budget forces a choice, start with paid for fast results while SEO builds in the background.
Most agencies serve dozens of industries and treat your practice like any other account. Brown Bear is search-first, meaning SEO, paid search, AI search, and conversion are all we do. Bryan was invited to speak at Aesthetics Austin on the role of SEO in patient acquisition, and we have worked with well-known practices across Southern California. You work directly with the strategist, not an account manager.
Ready to Become the
Top Practice in Your Market?
Let us talk about what is holding your search presence back and what it looks like when it is actually working.
Start the Conversation